About Us
At our core, we are passionate product developers with strong backgrounds in industrial design and business, proudly holding degrees from Arizona State University.
Our CEO brings a wealth of experience in spearheading successful product development and launching top-tier solutions—consistently prioritizing innovation, meticulous attention to detail, and an exceptional user experience. This leadership drives our commitment to delivering excellence across everything we do.
Our Lead Designer developed their expertise at a renowned design firm specializing in rugged, mountable phone case systems, now widely adopted by military, law enforcement, and search-and-rescue teams worldwide. Their innovative designs have also been featured in major films, TV shows, and popular video games, showcasing their ability to create impactful, real-world solutions. Today, they bring that same creativity and practical know-how to our team.
Mission
Our mission is to redefine shooting sports excellence by creating innovative training tools that deliver unmatched durability and portability, empowering enthusiasts of all skill levels and abilities to master their craft with confidence.
The X-13 Target Stand was born when two college grads grew frustrated with flimsy, heavy, and cumbersome target stands during a range session. Convinced they could do better, they brainstormed key features for a design that delivers an exceptional user experience, spending over two years engineering, prototyping, and refining it. With their product development expertise, they created a lightweight, portable solution that tackles complex setups and transport challenges head-on. The result: the X-13 Target Stand—an innovative, ultra-refined tool built from the ground up for shooting sports. We’re not just helping shooters improve—we’re promoting responsible gun ownership by making ‘leave no trace’ the standard and ending the days of shooting at trash.
